Project Type: Email Copy
Goal: Promote a natural sleep remedy and drive clicks
Audience: Overworked professionals struggling with insomnia
The Copy
Subject Line:
Say Goodbye to Insomnia – For Real This Time
Preview Text:
The secret to deep, uninterrupted sleep is simpler than you think.
Email Body:
Hey Nina,
Would you like to be able to sleep well again? I'm sure you would, and I've got just the thing to make that happen.
We all know how much damage losing sleep does to the human body, not to mention day-to-day life in general.
I mean, I literally went from being a perfect employee to getting called into the manager's office for discipline—all because I couldn't sleep, and it wrecked my ability to focus or do anything right.
I was losing my mind, Nina—and my job was next if I hadn't discovered this ultimate sleep hack.
Now I sleep well, look well, work well, and live well. Life makes sense again—and it's better than ever.